Description
A graduate of Telecom Ecole de Management (TEM), Pierre-Emmanuel Ferrand developed his expertise in Media (TV and Digital) and Marketing at Eurosport between 2003 and 2011. He joined the CANAL+ Group in 2011 to lead Audience Studies for the Publishing Division. From 2015, as Director of Strategic Marketing for Distribution and CRM, he oversaw the marketing plan that launched CANAL + new offerings in November 2016 and implemented the Group's data strategy.
From 2018, Pierre-Emmanuel continued to drive CANAL+’s transformation as Director of Digital for France, leading its digital evolution through myCANAL and its social media platforms. Over four years, myCANAL usage doubled in France with a 35% annual increase in viewings, digital subscriptions tripled as did the Group's brand audiences on social platforms.
In 2023, Pierre-Emmanuel joined Lagardère Media News as CEO, where he led the digital transformation of brands such as Europe1, RFM, JDD, and Paris Match, as well as the Group's press activity.
In October 2024, he joined the LVMH group as CEO of Paris Match to lead the title’s strategic transformation and growth agenda. Under his leadership, Paris Match achieved a major acceleration in digital performance within 18 months, becoming in France the No.1 press brand on social media with over 1 billion monthly views, and the No.1 NewsMag brand on the web. In July 2025, he also spearheaded the acquisition of an 80% stake in ABACA Presse, strengthening the group’s premium photo capabilities and reinforcing Paris Match’s position as a leading, modern news and storytelling brand.
